Need to come up with a creative name for a product? Try this interesting tool.

In: Branding| Cool Tools

24 May 2009

I came across Wordoid.com today. It’s a site that generates “wordoids” given a few inputs that you provide – a language, a pattern and level of quality. The owners of the site say “wordoids” simply because what it comes up with is not always a real word. Think of brands and products or services such as Flickr or Meebo for example. I don’t have a lot of background context on how they received their names, but I can tell you that they’re not in Webster’s. Anyway, there’s not a whole lot on the site about how they generate the wordoids themselves, but they do use the word “automagically” in describing their process. I like that. Ya know, really technical jargon. :-)

Here’s how they describe their product:

Wordoids are made-up words.
They look nice and feel great.
They are good for naming things.

I could see some uses for a creative brainstorm session or a naming activity of sorts. Although never a substitute for a few creative team members, a whiteboard and a beer or two, it seems to have an interesting appeal. The other nice feature is that for every wordoid provided, it provides you with whether or not the domain name is available or taken. Could a domain registrar be behind this tool? I’ve used Go Daddy to purchase domain names in the past and it always suggests additional similar domains for purchase based on what you’re buying. Hhmm…

Has anyone used this tool in that regard before? Let me know if you have, I’m curious.

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Hiya, my name is Jason. I'm an experience design evangelist, business engineer and entrepreneur. I combine my knowledge, expertise and passion to create comprehensive, unmatched product experiences. Learn more

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