Selling User-Centered Design

Last week I had the honor of presenting a “selling the value of user-centered deisgn” workshop to a very important financial and economic regulating body. As part of the workshop I developed this presentation. The presentation covers:

• Why is user-centered design important?
• How do I communicate the value of user-centered design?
• Understanding how to prove, if necessary, a return on investment (ROI)
• A role playing exercise for selling the value of user-centered design to various project/client stakeholders

Note: If you’d like a copy of the role playing exercise, please contact me directly.