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Archive for the ‘Education’ Category

8 Feb 2010

I’m working with a client where we’re launching a personal brand online. We’ve been discussing the advantages and disadvantages on how to use social media tools like Twitter and Facebook at various points on the project. Recently, we talked at length about a strategy for using a Facebook Fan Page. Talking with Manifest’s social media [...]

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Tags: Christine Mortensen, design strategy, Facebook, fan pages, Jonas Paretzkin, Manifest Digital, personal brand, Social Media

Selling User-Centered Design

In: Education| References| Selling UX| User Experience Design

11 May 2009

Last week I had the honor of presenting a “selling the value of user-centered deisgn” workshop to a very important financial and economic regulating body. As part of the workshop I developed this presentation. The presentation covers:

Why is user-centered design important?
How do I communicate the value of user-centered design?
Understanding how to prove, if necessary, a [...]

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Tags: importance of UCD, return on investment, ROI, role playing, UCD, User Experience Design, user-centered design, UX, value of UCD

Great UX Poster Explaning Process

In: Cool Tools| Education| References| User Experience Design

3 Mar 2009

I’m out of the office this week onsite with a potential client. Walking around the office I noticed the ol’ Usability Professional Association’s (UPA) poster, “Designing he User Experience”, that my client had outside his cube.

I’ve always enjoyed this poster as I think it nicely communicates a basic user-centered design approach. I’m also a fan [...]